Find Your Path to
Standing Out
Most founders, freelancers, and agency owners blend in because their positioning is vague and their offer sounds like everyone else's. IntroPlan gives you a clear system to find your niche, craft an offer that resonates, and attract the buyers who are already looking for what you do.
Sound Familiar?
You're talented, you're working hard, and you know your craft — but something isn't clicking. You're not getting the clients, the revenue, or the recognition you deserve. Here are the patterns that keep professionals stuck.
Your positioning is vague, so buyers can't tell you apart from competitors
You're competing on price because your offer sounds like everyone else's
You attract leads, but most of them are the wrong fit for what you do
You're creating content consistently, but it doesn't convert to clients
You know you need a niche, but you have no idea how to pick one
You feel overwhelmed by options and end up doing a bit of everything
Your Three-Step Roadmap
You don't need another generic business course. You need a clear path from blending in to standing out. Here's how IntroPlan gets you there.
Pick Your Buyer
Stop trying to serve everyone. Identify a narrow, specific audience with a real problem you can solve. When you get precise about who you help, you become the obvious choice instead of one option among many.
Craft Your Offer
Design a clear, specific offer that speaks directly to your buyer's pain. No jargon, no vague promises. When the right person sees your offer, they should immediately think: this is exactly what I need.
Attract Demand
Use sharp positioning and strategic content to pull buyers to you. No cold outreach, no ad spend, no noise. When your positioning is right, the right people find you and reach out on their own.
Built For People Like You
Whether you're launching something new, scaling an existing business, or pivoting to a new direction — IntroPlan meets you where you are.
Founders
You're building a product or service but struggling to find the right market. Growth feels random, leads are inconsistent, and you're not sure which buyer segment to focus on. IntroPlan helps you cut through the noise, validate demand, and position your offer so the right buyers find you.
Agency Owners
You're tired of doing everything for everyone. You want a narrower service offering, higher-value clients, and predictable inbound instead of chasing every RFP. IntroPlan gives you frameworks to specialize, raise your prices, and attract clients who value what you do.
Freelancers
You want to stop trading time for money and competing on price. You know that specialists earn more and get better clients, but picking a lane feels risky. IntroPlan helps you find a niche that fits your strengths and build a reputation that attracts premium work.
Product People
You want practical product strategy and positioning without corporate overhead. Whether you're launching a SaaS, a course, or a digital product, IntroPlan gives you actionable frameworks to find your market, position your product, and create demand from day one.
Everything You Need to Level Up
IntroPlan brings together community, courses, and practical tools so you have everything in one place to sharpen your positioning and grow your business.
Community Discussions
Connect with founders, freelancers, and agency owners who are working through the same challenges. Share wins, ask questions, and get feedback from people who understand your situation.
Expert-Led Courses
In-depth courses that walk you through niche selection, offer design, and demand creation step by step. Built on real experience, not theory.
Actionable Playbooks
Downloadable guides and playbooks you can implement immediately. Each one focuses on a specific challenge with clear steps and real examples.
Real Frameworks
Battle-tested frameworks for positioning, pricing, and buyer research. Every framework is designed to give you clarity and a concrete next step.
Live Events
Join live sessions, workshops, and Q&A calls where you can get direct help with your specific situation. Learn alongside others and stay accountable.
Direct Messaging
Reach out to other members for one-on-one conversations. Get personalized feedback, explore collaborations, or simply connect with someone who gets it.
Simple Process, Real Results
No complicated systems. No information overload. Just three steps that build on each other to get you real traction.
Learn
Consume frameworks, playbooks, and courses designed to give you clarity on your positioning and niche strategy.
Apply
Implement what you learn in your own business. Each resource comes with clear action steps you can execute immediately.
Connect
Get feedback from the community, share your progress, and refine your approach based on real-world results.
Start With These
Explore our latest blog posts and products to get started on your journey to clearer positioning and better buyers.
Frequently Asked Questions
Got questions? Here are the most common ones we hear from people just like you.
Is IntroPlan free to use?
Community access is free. Premium courses and playbooks are available for purchase, giving you deeper frameworks and step-by-step guidance when you're ready to go further.
Who is behind IntroPlan?
IntroPlan is created by Ratomir Jovanovic, helping professionals find clarity in their positioning and business strategy. Every resource is built on real experience working with founders, agencies, and freelancers.
What if I'm just starting out?
Perfect timing. The Start Here path and free community will help you build a solid foundation before investing in paid resources. You don't need experience to get value — just a willingness to focus.
Do I need to pick a niche right away?
No. IntroPlan helps you explore options systematically so you make an informed choice, not a rushed one. The frameworks are designed to help you narrow down at your own pace with confidence.
How is this different from other business courses?
IntroPlan focuses on positioning and niche strategy specifically, not generic business advice. Every resource is actionable and field-tested. You won't find fluffy theory here — only practical tools you can use today.
Can I get help with my specific situation?
Yes. The community and direct messaging features let you connect with others and get personalized feedback. You can also join live events to get direct guidance on your challenges.
Ready to Stop Blending In?
The difference between struggling for attention and having buyers come to you is clarity. Take the first step today — it's free to get started, and you'll have a community behind you every step of the way.