Stop competing on price.
Start attracting the right buyers.
A clear system to choose a narrow buyer, craft an offer that sells itself, and create demand — without noise, without ads, without guessing.
You're doing everything right... but nothing is working.
If any of this sounds familiar, you're not alone.
Your offer sounds like everyone else's — so buyers shop on price
You're getting leads, but none of them are the right fit
You've tried narrowing down, but it feels like leaving money on the table
Posting content constantly, but it doesn't convert to clients
Clients ask for discounts because they don't see your unique value
You know you need a niche, but you don't know how to choose one
A clear system, not another course.
IntroPlan's approach is built on three principles that work together.
Choose a narrow buyer
Stop trying to serve everyone. Pick a specific type of buyer with a specific problem. When you narrow down, you stand out. You become the obvious choice instead of one of many options.
Craft a clear offer
Design an offer that speaks directly to your buyer's problem. No jargon, no confusion. When someone reads your offer, they should think: 'This is exactly what I need.'
Create demand without noise
Use positioning, proof, and the right content to attract buyers who are already looking for what you offer. No cold outreach. No ad spend. No begging for attention.
Built for people who build.
Whether you're launching, scaling, or pivoting — IntroPlan meets you where you are.
Founders & Operators
You're building a product or service but struggling to find the right market. Leads are inconsistent, growth feels random, and you need clarity on who to serve and how to reach them.
Agency Owners
You want to stop doing everything for everyone. You need a narrower offer, higher prices, and clients who come to you — instead of chasing every RFP and competing on rates.
Freelancers
You're tired of competing on price. You want to attract clients who value your specific expertise, pay premium rates, and find you through referrals and inbound.
Practical tools, not theory.
Books, playbooks, and templates that give you frameworks you can use today.
What people are saying
“IntroPlan helped me stop guessing and start building with clarity. The niche playbook alone saved me months of trial and error.”
Marko P.
SaaS Founder
“I went from 'we do everything' to a focused offer that tripled our inbound leads in two months. The frameworks are practical and immediately usable.”
Ana D.
Agency Owner
Latest from the blog
Free frameworks, breakdowns, and insights on positioning, offer design, and demand creation.
Ready to go deeper?
Free content gets you started. Our in-depth courses walk you through the full system — from choosing your niche to building a pipeline of the right buyers. Step by step, with real examples.
Niche Mastery
The complete system for choosing a narrow buyer, building a clear offer, and creating predictable demand.
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Your next client is looking for exactly what you do.
The problem isn't your skill — it's your positioning. Fix that, and everything changes.