Built for Builders Who Want to
Stand Out
IntroPlan helps professionals find their niche, craft clear offers, and attract the right buyers. No vague advice, no generic frameworks — just practical strategy that turns expertise into demand. If you know you're good at what you do but struggle to communicate it, this is where you start.
Why IntroPlan Exists
Most professionals are talented, but they struggle with positioning. They know their craft inside and out, yet when it comes to explaining who they serve, what they offer, and why someone should pick them — everything gets fuzzy. So they try to serve everyone, dilute their message, and end up competing on price against people half as good.
IntroPlan was born from one realization: the difference between struggling and thriving is clarity. Not more hustle, not a bigger audience, not another rebrand. Just a clear answer to three questions — who do you serve, what do you offer, and why does it matter?
Every resource on IntroPlan — the courses, playbooks, frameworks, and community — exists to help you answer those questions with confidence. When you get clear on your positioning, the right buyers find you, pricing gets easier, and growth stops feeling random.
What We Believe
Narrow Beats Broad
The more specific your positioning, the stronger your appeal. Trying to serve everyone means competing with everyone.
Clarity Beats Cleverness
Clear messaging that connects with a specific buyer always outperforms clever branding that confuses.
Proof Beats Promises
Results, case studies, and real outcomes build trust faster than any sales pitch or marketing copy.
Systems Beat Motivation
Repeatable frameworks and structured processes create consistent growth. Motivation fades; systems compound.
Ratomir Jovanovic
Founder of IntroPlan
Ratomir is a practical strategist who helps professionals find their niche and build clear, compelling offers. His background spans product strategy and marketing, with years spent working directly with founders, agencies, and freelancers who needed to sharpen their positioning.
He believes in actionable frameworks over theory. Every course, playbook, and piece of advice on IntroPlan comes from real experience — strategies that have been tested, refined, and proven to work in the field, not in a classroom.
His approach is simple: help people get specific about who they serve, design offers that speak directly to that buyer, and build systems that create demand without noise. No fluff, no jargon, no shortcuts.
Everything You Need to Level Up
IntroPlan brings together community, courses, and practical tools so you have everything in one place to sharpen your positioning and grow your business.
Community
Connect with founders, freelancers, and agency owners. Share wins, ask questions, and get real feedback.
Courses
In-depth courses on niche selection, offer design, and demand creation. Built on real experience.
Playbooks
Downloadable guides you can implement immediately. Clear steps and real examples.
Frameworks
Battle-tested frameworks for positioning, pricing, and buyer research.
Events
Live sessions, workshops, and Q&A calls for direct help.
Messaging
One-on-one conversations with members for personalized feedback.
Our Approach
A focused, three-step process that takes you from scattered to strategic. No complexity, no fluff — just a proven path to clarity.
Identify
Pinpoint the specific buyer and problem you're best positioned to solve.
Build
Design a clear, focused offer and positioning that speaks directly to your buyer.
Grow
Use strategic content and community to attract demand without noise.
Ready to Get Started?
Stop guessing and start building with clarity. Whether you're choosing your niche or refining your offer, IntroPlan gives you the frameworks and community to move forward with confidence.